Articles tagged with: Savvy Woman’s Guide to Recession Marketing
Promoting Your Business on a Tight Budget – Part 3: Proper Frequency
Running one ad or mailing one postcard is completely ineffective, unless you are literally giving your product away. Repeated efforts are critical to create an impression on your target and prompt them to respond…
Promoting Your Business on a Tight Budget – Part 2: Choosing Correct Creative
Make a unique statement that directly relates to your business. Money is wasted when advertising efforts, no matter how mind-blowing, don’t relate to the product…
Promoting Your Business on a Tight Budget – Part 1: Proper Medium
Analyze who your prospective customers are and which are your most profitable customers. Decide whether broad exposure or focused exposure is needed…
